Kevin O'Reilly
Opinion
13 October 2017
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Recent research shows that TV sponsorships drive long term brand awareness and account for 5% of TV ad spend since 2010. With Channel 4 introducing 'super spots’ for The Great British Bake-Off and the recent popularity of ITV's Love Island paying off for lead sponsor, Superdrug, Kevin O'Reilly, CTO of TVSquared, explores TV sponsorship’s appeal.
